media kit
Mission Statement:
At East End Mom Friends, our mission is to foster meaningful, long term connections among moms, transforming isolation into community. Founded on the heartfelt vision of a mother seeking connection during the solitary days of early motherhood, we strive to enrich the lives of families through shared experiences and mutual support. From humble beginnings as an Instagram account and a small WhatsApp group, we have blossomed into a dynamic community resource, driven by the passion and dedication of our founder, Trish. Through inclusive events and partnerships with local businesses and caregivers, we cultivate an environment where every parent feels valued, understood, and empowered. At East End Mom Friends, we believe in the power of connection to uplift, inspire, and transform lives.
About Us
Trish Goodwin-Lawrence, RECE, M.Ed - Mom of 2, lover of cycling, cheerleading, flowers, audiobooks, stroller walks & baby snuggles
- Background :
- Early Childhood Education:
- Masters Degree in Early Childhood Education
- Active Registration with the College of Early Childhood Educators
- Expertise in developmental stages of early childhood
- Values social interaction in early years
- Family Support:
- Certificate in Family Supports and Community Engagement
- Extensive experience in Resource Consulting for Childcare Centers and Children’s Services
- Engaged in community engagement projects and parent/family-centered initiatives
Commitment to Youth Sport:
- NCCP & ICU Certified Allstar Cheerleading Coach
- Over 15 years experience in Allstar cheerleading
- Passionate about youth competitive sports and fostering a love for sports
Non-Profit Childcare:
- Over 13 years experience in childcare under the Ministry of Education
- Knowledgeable about Assessment for Quality Improvement Guidelines, How Does Learning Happen, and Early Learning for Every Child Today
- Helps parents find childcare solutions tailored to their family's needs and long-term goals on a private, consultation basis
East End Mom Friends :
- Founded by Trish Goodwin
- Started as an idea to bring parents and kids together
- Grew from Instagram and a small WhatsApp group into a thriving community of over 5000 parents and caregivers
- Focuses on creating a safe, inclusive community for parents in early stages of parenting
- Partners with local businesses, community resources, and caregivers
- Offers various activities and events for moms and kids, fostering connections within the community
Services We Offer:
Playgroups curated to neighborhood, age, developmental milestone and parent availability
Access to free resources for families in the east end of Toronto
Events for families, ranging from prenatal to big kids
Partnerships with local businesses
Over 200 Whatsapp groups and communities geared towards specific topics for families (ranging from feeding, wellness, single parenting and more!)
20+ Moderators to ensure groups run smoothly, and are welcoming and inclusive
5000 active and engaged Instagram followers
2000+ members and subscribers
Connections with local wellness professionals, including mental health support for caregivers and families
Analytics
Early parenthood - and especially motherhood - is incredibly isolating, challenging, and scary. We help solve these feelings with a sense of community, friendship and support from a holistic level.
[Insights as of June 6, 2024]
Reach: 20k
Engagement: 3600
Total followers: 7.1k
Demographics:
Toronto: 86.7%
Age range
13-17 - 0.1%
18-24 - 1.6%
25-34 - 32.9%
35-44 - 58.3%
45-54 - 4.5%
55-64 - 0.9%
65+ 1.3%
Gender
95% Women/Women Identifying
4.9% Men
.1% Undisclosed
Platforms
Instagram
Whatsapp
Facebook
Web
Meta
TikTok
Eventbrite
AllEvents
Media Mentions:
