Our Story

Trish Goodwin

Simply put - East End Mom Friends started with an idea from a mom who desperately wanted to bring parents and kids together after my own isolating introduction to motherhood.

When I look back at photos from my 2020 maternity leave, I'm reminded it was just us two.  We had nothing to do, nowhere to go, and no one but one another for company. The days were long, lonely, and we had to get creative. 

My daughter and I made do. I was grateful for my early childhood education degree and experience, but I craved connection with other parents. Having worked in family support and early childhood education for many years, I knew exactly what I was missing. I yearned for mom and baby yoga, music classes, or baby swimming lessons. 

So this time around I made a goal - bring moms together.   From breweries to drop in centres, my tiny humans and I are doing all the things - and inviting our community along for the ride! 

East End Mom Friends is a community resource project owned, operated and facilitated me, Trish!

What started as an Instagram account and a small Whatsapp group has grown into this incredible community and all it has to offer!

East End Mom Friends started with the goal of creating a safe, inclusive community for parents in the early stages of parenting and blossomed into the thriving, welcoming, collaborative community that it is today. East End Mom Friends continues to grow, partnering with local businesses, community resources, and caregivers. 

Professional Background

Early Childhood Education

With a Masters Degree in Early Childhood Education and an active Registration with the College of Early Childhood Educators, I value the developmental stages of early childhood and am an established expert in my field. The importance of social interaction in the early years is a concept I value and strive to create for our community.

Family Support

Certificate in Family Supports and Community Engagement (Toronto Metropolitan University)

I boast an extensive background in Resource Consulting for Childcare Centers, Children’s Services, Mom & Baby Groups and community engagement projects, among many other parent and family centred undertakings.

Youth Sport

NCCP & ICU Certified Allstar Cheerleading Coach

With over 15 years experience in Allstar cheerleading, my passion for cultivating a love of sports shows in my commitment to youth competitive sports. My athletes teach me so much, keep me on my toes, and my pride for their accomplishments speaks for itself.

Non Profit Childcare

With over 10 years experience working in childcare, primarily under the Ministry of Education, following Assessment for Quality Improvement Guidelines, How Does Learning Happen, and Early Learning for Every Child Today I am passionate about helping my mom friends find the childcare solution that fits best for their family and long term goals.